"At Kellogg, we're continually looking for ways to maximize the fun at breakfast - the most important meal of the day - for families with children," said Kevin Smith, Senior Vice President of Marketing Services at Kellogg Company. The month-long promotion, in conjunction with the release of Sony/Columbia Pictures' "Spider-Man" the movie in theaters nationwide on May 3, involves a total of 11 Kellogg's product lines, including Pop-Tarts, Eggo Waffles, Rice Krispies, Cocoa Rice Krispies, Rice Krispies Treats Cereal, Smacks, Kellogg's Frosted Flakes, Apple Jacks, Corn Pops and Froot Loops. Kellogg's brings the excitement of Sony/Columbia Pictures' "Spider-Man" the movie to breakfast tables nationwide by introducing limited edition Kellogg's Spider-Man Toasted Oat Cereal and Kellogg's Spider-Man Pop-Tarts toaster pastries, along with fun promotional offers.Īvailable at supermarket and grocery stores nationwide while supplies last, Kellogg's Spider-Man Cereal and Kellogg's Spider-Man Pop-Tarts represent the first-ever Spider-Man-themed breakfast food. This May, America's favorite web-weaving super-hero won't be limiting his appearance to the silver screen. KELLOGG BRINGS SPIDER-MAN EXCITEMENT TO THE BREAKFAST TABLE On September 26, 2002, Kellogg's issued a press release announcing the cereal and some other products to coincide with the movie's release. This cereal was a tie-in for the the 2002 film Spider-Man.
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